Get Started: Personalization: Start Your BVM

Overview

In this video, get ready to successfully use Marketing Cloud Personalization to align your company goals with personalization efforts. Learn about how to begin to build a Business Value Map (BVM). Your custom BVM will be your guide to aligning business goals, marketing objectives, and personalization tactics. This will drive an effective implementation and help you see value from Personalization sooner. For additional resources and information mentioned in this video, or to sign up for an individual follow-up session (available to Premier and Signature Success Plan customers), click here: cs.salesforce.com/portraits/aCe3y000000bmeDCAQ 0:00 Intro and Overview 0:24 Importance of a BVM 1:24 Step 1: Document Your Customer Lifecycle 1:59 Step 2: Document Your Business Goals 2:22 Step 3: Align Marketing Objectives 2:40 Step 4: Combine Lifecycle, Goals, and Objectives 3:03 Step 5: Evaluate Use Case Opportunities 4:12 Step 6: Define Success Metrics 4:33 Step 7: Finalize Your BVM Draft 4:58 Next Steps and Outro #Salesforce #ExpertCoaching #SalesforceSupport #SalesforceHowTo #Accelerator #MarketingCloudPersonalization #MarketingCloud #InteractionStudio #Evergage #ExpertCoachingVideo