Implement: Account Engagement: Use Forms

Overview

Lead generation and nurturing is a key part of successful marketing automation strategies. In this video, learn how Marketing Cloud Account Engagement's (MCAE) forms can be used to support your lead pipeline goals. In this video we'll cover: • How built-in forms can be part of your overall marketing strategy • How to build forms • Best practices for collecting data from your prospects using forms For additional resources and information mentioned in this video, or to sign up for an individual follow-up session (available to Premier and Signature Success Plan customers), click here: cs.salesforce.com/portraits/aCe3y000000bmiMCAQ 0:00 Intro and Overview 0:23 Types of Forms 2:04 Technical Setup 2:32 Form Builder Demo 7:58 Best Practices 8:45 Outro #Salesforce #ExpertCoaching #SalesforceSupport #SalesforceHowTo #Accelerator #ExpertCoachingVideo #MarketingCloudAccountEngagement #MarketingCloud #Pardot