Get Started: Engagement: Data and Segmentation Basics

Overview

Learn the basics of data storage and segmentation. This video explores: • How subscriber data is stored • The value of data segmentation • Segmentation options and tools For additional resources and information mentioned in this video, or to sign up for an individual follow-up session (available to Premier and Signature Success Plan customers), click here: cs.salesforce.com/portraits/aCe3y000000bmoKCAQ 0:00 Intro and Overview 0:30 Subscriber Data 1:16 Demo - Create a Data Extension 2:50 Demo - Retention Settings 3:34 Demo - Data Extension 5:43 Demo - Populate Your Data Extension 9:57 Demo - Segmentation 11:04 Demo - Filtered Data Extension 13:05 Demo - Random Splits 14:29 Recap and Next Steps #Salesforce #ExpertCoaching #SalesforceSupport #SalesforceHowTo #Accelerator #ExpertCoachingVideo #MarketingCloud #MarketingCloudEngagement